A Portfolio Shaped by Practice, Not Theory
These brands didn’t start as experiments, they started with intention, solving real needs and creating genuine value across industries.
Founder & CEO
Food Experts for Food Systems (FEFFS)
A leading Jordanian food group behind successful restaurant brands (Burgerizz, Shic’n, Signetch Shawerma, Broodee Chicken). FEFFS builds an integrated operational ecosystem that balances quality, growth, and sustainability.
Key Achievement
Developed a strong restaurant portfolio that reinforced local culinary identity in a highly competitive market.
Founder
Burgerizz
The first venture under FEFFS, Burgerize redefined the burger experience through premium ingredients, balanced flavors, and a seamless customer journey.
Key Achievement
Expanded to over 12 branches across Jordan with a dedicated team of 500+ employees.
Founder
Tamkeen
A consulting firm dedicated to helping restaurants and brands build scalable, sustainable franchise models through strategic planning and real-world expertise.
Key Achievement
Developed repeatable, growth-driven business frameworks for emerging F&B brands in the region.
Managing Partner & Shareholder
Ehsan Jewelry
A long-standing Jordanian jewelry brand blending traditional craftsmanship with modern taste, built on trust, quality, and elegance.
Key Achievement
Maintained strong market presence through continuous innovation and a deep understanding of customer preferences.
Co-Founder
Orjuwan Group
A creative agency empowering brands through unified visual identity, content production, and marketing strategy, designed with authenticity and local insight.
Key Achievement
Delivered full-scale design and marketing services for diverse brands across multiple industries.
Sometimes All You Need Is One Good Conversation
Skip the overthinking, a direct talk can bring perspective, direction, and the clarity you’ve been looking for.